Too often, we celebrate what was launched but not who made it, or how. 90% of product launches make headlines but fewer than 0.1% spotlight the makers behind them. Makers whose work quietly shapes our daily lives have grown accustomed to anonymity. Mainstream media by default prefers valuations and funding rounds, leaving maker stories unheard, makers unrecognized, and audiences unaware of the depth and inspiration behind the experiences they use every day.

Maybe we're waiting for someone else to tell these stories. Maybe we feel there’s nothing to tell or perhaps we've been so focused on making that we've forgotten the importance of documenting our own journeys. But when craft stays invisible, stories of what failed, what worked, and what never shipped fade away. New makers lose insights that could save months of false starts, makers lose meaningful opportunities for connection, and our field loses its collective memory.

We are changing the narrative

In July 2024, we launched Behind the Ship on YT. A talkshow where you can meet makers from Paystack to Spotify whose names you might not know, but who are behind the products, behind the brands, behind the experiences you use every day. With Behind the Ship I hope to bring you behind it all—closer to the artists, designers, engineers, and all the makers in between who made it happen. Learning from how their genius work, making sure their stories are remembered, and showing the parts no one usually sees.

Their humour, grief, grit, growth. Nothing is untouchable.

Behind the Ship: The makers podcast

Here’s what we have accomplished in our first 9 months

• We are 7 stories in
  • 200 subs
  • 2K+ views on YT
  • 300+ across socials
  • 100 hrs of watch time

Might look like nothing, but this is everything. It’s the first step toward a future where builders learn faster, makers step out of the shadows, and history remembers who shaped it. We believe that something made today can last for generations. So make. —for history, for insight, for legacy.

Thank you for reading till the end :) – Lota. xx Creator Behind the Ship

💌🎁✨☘️

More about who i’m building this for: Letter to Makers